Aesthetics, academic progress and existential ephemerality were also seen as motivation. The ephemerals fade, escaping “our desires for permanence”, they are associated with memory and melancholy. Such a compound has been described as evocative and atmospheric collective and cultural memory Nostalgia as populist. Several scientists have articulated a connection to the past, such as nostalgia, as a key motivation for collecting mayflies. A related word is the ephemeral plural noun, which means “things that are meant to last only a short time.” Posters for a rock concert are often ephemeral, unless the band is so famous that they are stocked and sold on eBay. Various forms of printed ephemera are rapidly deteriorating, a key element in the definition of ephemera. Citing seemingly infinite digital storage, Wasserman stated that the category, Ephemera, could cease to exist, its contents having finally been preserved. Holly Callaghan of the Tate Library noted a proliferation of “e-ephemerals” The increasing use of this form of ephemeral has raised concerns, citing subsequent accessibility and a difficulty for those who are not among the intended recipients. Digital ephemera is comparable in nature to printed ephemera, although they are even more common and subject to altered perception of ephemera.
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